A full case study analysis of Facebook Essay Example | Topics and Well Written Essays - 1500 words

A full case study analysis of Facebook - Essay Example The website has made itself available in more than 70 vernacular languages and massive expansion was achieved as most of the users were outside the U.S.A. and Canada. In 2012, the company made its first public offering and has ambitious plans for the future. Political: Government actions can have significant negative impact on the profitability of facebook’s future expansion. For instance, the Chinese government has banned the website from China and the governments of multiple nations like Germany has raised a concern that collecting user information by the company is a breach of security. Economic: Facebook has been able to maintain strong growth even during the period of recession and its revenue has increased significantly from $731 million in 2010 to $1,584 million in 2012 (Rothaermel and Taylor, 2014). Additionally the rising level of internet penetration in developing countries is contributing to its active users regularly. Social: Social tastes and preferences of consumers regarding the usage of social media are changing drastically which is largely visible from the rising popularity of other social websites like Twitter, LinkedIn and Instagram. In the U.K. particularly it has been noted that facebook had lost around 2 million users mainly belonging in the teenage group. Technological: As of now, Facebook does not have the technological expertise of Google which is in a better position to generate revenues from the online advertisement market. Google+, another social networking site is technologically more advanced than Facebook (Rothaermel and Taylor, 2014). Threat from buyers: Customers for facebook are the advertisers who pay the company to post their ads on the website. Current estimates of facebook show that $7.64 billion is expected to be earned from the advertising revenues even by charging higher price to them (Rothaermel and Taylor, 2014). This implies that the current customer

Lenovo Goes Global Term Paper Example | Topics and Well Written Essays - 1750 words

Lenovo Goes Global - Term Paper Example This acquisition was a great opportunity for the Lenovo brand; however, it also posed significant challenges to the company’s management. The key challenge was associated with differences of the American and Chinese cultures. It took almost five years before the company has managed to resolve the worst of the cultural differences (Holstein, 3). This was a process of learning of a way in which the multinational company should operate in order to succeed. In result of this experience, the company has surpassed such global players on the PC’s market as Dell and Hewlett-Packard Company (Holstein, 4). Lenovo’s sales have almost doubled in 2014 compared to 2008, and reached $39 billion. This success was partially attributed to the company’s Mergers & Acquisition strategy. The company has successfully entered many foreign markets by acquiring local players. One of the most recent acquisitions was the handset division of Google and IBM’s low-end server busi ness in China (Holstein, 4). Another success factor was attributed to the company’s capability to develop a global network. Lenovo has developed effective HR strategies based on the global approach, adopted global management principles, and created network oriented enterprise. Also, the company has managed to transform its ineffective and costly supply chain into highly integrated, cost-effective, flexible and competitive supply chain system. In order to achieve this, Lenovo’s management has eliminated excessive elements and policies, have developed effective system of performance measurement, and provided extensive training to its top managers. Lenovo has also adopted â€Å"out of box† thinking culture and against all the stereotypes have reestablished electronics assembly in the United States (Holstein, 6). Despite the fact that the workforce in the US was more costly than in China, Lenovo has